Amina Muaddi shoes are meant for an “ageless” woman.
The 27-year-old footwear designer has her own line Oscar Tiye, which she co-founded last year with business partner Irina Curutz.
From single-sole stilettos to kitten heels in various colours Amina hopes to attract females of all ages.
“When I think about my client, I think about a cool, refined, chic, fun lady. The shoes are fierce but classic enough to be worn by an ageless woman. She wants to discover new things all the time. She actually wants to be the first one to try things,” she explained to WWD.
“I didn’t want to [make shoes that were] in-your-face or looked very ethnic because I wanted the product to be similar to me and my vision. My vision is not very opulent. I wanted them to be chic, cool and feminine, but without being vulgar or tacky. It’s sexy, but with everything in balance.”
Amina was influenced by her Middle Eastern and European background when designing. The fashion star lived in Jordan until the age of seven before moving to Romania and onwards to Italy. Distinct features on the shoes include a gold scarab beetle, representing the traditional Arab good luck charm.
“The idea for the line was a way for me to get back to my roots. I always had it in my heart, and this was the best way for me to do it,” she added. “I’ve been obsessed with shoes since I was a child. [Footwear] is my biggest passion.”
Amina’s designs have already been worn by the likes of actresses Zoe Saldana and Hailee Steinfeld. The designer spent a year in Italy’s Veneto region to learn the trade and found it a valuable experience.
“It was really hard, but that’s why I loved it so much,” she recalled. “It was like a school for me and it was beautiful seeing all these artisans and cobblers and factories. Seeing the product being made for one year gave me an amazing perspective.”
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