Angela Ahrendts felt “such peace” when Christopher Bailey succeeded her at Burberry.
The former CEO of the fashion house confirmed she was moving to Apple in October, with creative director Christopher taking over her role whilst also continuing his design job.
While many were shocked to hear Angela was moving on as the company was doing so well, she insists it was the right time for change.
“When we announced recently that Christopher Bailey would succeed me at Burberry in the newly created role of Chief Creative and Chief Executive Officer, I felt such peace. Not only because I believe Christopher is one of the sector’s greatest visionaries and Burberry’s natural next leader, but also because my instincts told me he and the senior team were fully ready for me to pass the baton,” she wrote on Linked In.
Angela believes the fashion house has “never been stronger”, due to the workers who make up the team and the way they are being managed. For that reason she had no qualms about seeking a new challenge.
Angela and Christopher announced the news to their team at the same time it went public. They made every effort to make the transition easy, setting up Q&As, taking questions and even video conferencing with people it was hard for them to meet in person. Due to this she believes the team has become even closer, as no one felt left out of the vision.
“As I look around Burberry now, a few weeks later and on the heels of an historic first-half performance, our teams are visibly energised to take Burberry into the future to assure its relevance for the next 150 years,” she wrote.
“For me Burberry’s true success is measured not by financial growth or brand momentum, but by something much more human: one of the most connected, creative and compassionate cultures in the world today, steeped in common values and beliefs, and united around a shared vision. Today, I can honestly say that Burberry is the company I had always dreamed of working for.”
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