Amber Valletta is thrilled to team up with H&M to show fashion can be “sustainable”.
The model is fronting the campaign for the label’s Conscious campaign, which will be available from April next year. Amber can’t wait to unveil the collection, which will feature items made from organic cotton, hemp, Tencel® and recycled materials.
“I’m very excited to work with the H&M Conscious campaign, because we share the same values about sustainability,” she said in a statement. “This collection shows that you can be as mindful about people and the environment as fashion conscious. I simply love the designs and the fact that all the pieces are made with organic, recycled and cellulose fabrics shows that you don’t need to compromise fashion for sustainability anymore.”
H&M are also launching the Conscious Exclusive collection, a range that has apparently taken inspiration from “flamenco and bohemia”. The Swedish retail company worked with sustainable fashion and design think tank Ever Manifesto on the items which are described as “dramatic and intricately detailed”.
“It’s great to engage with a brand like H&M that’s already aiming to lead the industry in making sustainable fashion mainstream, especially with such an elaborate and innovative collection,” said Ever Manifesto’s Elizabeth von Guttmann and Alexia Niedzielski. “To be able to support their Conscious teams and to implement and inspire positive change is a really exciting experience.”
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