Ann Demeulemeester’s departure won’t mean change for her label.
The designer announced she is leaving her eponymous label yesterday, doing so by sending the fashion press a copy of a hand-written note she had penned.
The fashion house is controlled by entrepreneur Anne Chapelle, who has insisted there will be no massive adjustments within the company.
“There is a full team ready in the house, trained by Ann over many years. Nothing will change,” she told WWD.
Ann’s letter was written with a fountain pain and she explained her decision had been taken carefully and discussed with members of the company.
“As a young girl, I dreamed of having a voice in fashion. I worked hard to realise this dream and now I feel that I accomplished this mission. I have always followed my own path,” she wrote.
“A new time is coming both for my personal life and the brand Ann Demeulemeester. I feel it’s time to separate our paths.”
Ann helped with the creation of the Fall/Winter 14 line, which will be shown at Paris Fashion Week in February.
Chapelle is in no doubt that the designer still has a long career ahead of her, although she hinted it might not be in the style arena.
“There are more opportunities in life than fashion,” she said. “[Ann has left us] with such a strong identity will continue growing. We all have a positive view on the future.
“[There was] no disagreement at all. We still carry the name together.”
The industry has reacted with sadness to the news, with company bosses of Liberty London, Browns and Barneys all expressing their regret.
“Ann has been with Barneys for over 25 years and built an incredible men’s and women’s business,” Barneys New York chief operating officer Daniella Vitale said.
“You have to admire how focused she is and never veering from her signature taste or style. She has her own distinct identity, as does her collection. We all, including her loyal customers, appreciate that and will all be disappointed to see her go.”
© Cover Media