Christopher Bailey has been named the new CEO of Burberry.
The British designer has landed the role following former CEO Angela Ahrendts leaving the brand to join technology giant Apple.
Christopher revealed he is thrilled to be given the opportunity and he has big plans for the label.
“I am profoundly moved and humbled to be asked to take on the CEO role at this company that means so much to me. I also feel privileged to be keeping my role as Chief Creative Officer, as I believe that creativity and innovation have been at the heart of our success in the last ten years and will be even more so in the decade ahead,” he said in a statement.
“We have a clear strategy to build on, an increasingly powerful brand and an inspiring management team. Together, we will continue to push the boundaries of design, technology and communication while never forgetting our heritage, our Britishness and our values.”
Angela leaves her position after nearly ten years and has nothing but praise for her predecessor. When asked what the future holds for Burberry she shared her hopes.
“Burberry is in brilliant shape. I am confident that Christopher, as one of this generation’s greatest visionaries, will continue to lead Burberry to new heights,” she smiled.
Before she leaves Angela will work with Christopher to ensure there is a smooth transition.
Burberry chairman Sir John Peace is excited about the new line-up and believes Angela’s departure from the successful label is “a natural progression”.
“I have no doubt that Christopher’s vision and leadership, with the excellent management team in place, will keep Burberry on the forefront creatively, digitally and financially,” John explained.