With so many new foundations on the market it’s tough to pick a new one and even harder when the overriding trend is for barely there make-up and perfect skin. Unfortunately that’s what we’re faced with for Fall/Winter 13, where make-up artists spent five times as long on catwalk models’ skin as any other area.
At Chloé, Diane Kendal made girls look as if they were wearing no foundation, while at Viktor & Rolf Pat McGrath ditched the dewy look in favour of “perfected skin”.
Obviously treating your face to a good serum and moisturiser is going to help with this look no end, as skin needs to be nourished and hydrated for you to go with a thin base. One of the most-used products backstage is MAC’s Face and Body Foundation, which comes in many shades and is water resistant. It helps moisturise and nourish the skin and provides the sheer kind of coverage which is perfect for this season.
That product is best applied with a brush to avoid streaking, but if that seems like too much hassle you could try NARS Tinted Moisturiser. Having tested this out, it is one of our top picks for the season thanks to the ease of application and pretty finish. Skin looks luminous without being shiny and if used with a primer, this gives lasting coverage all day.
L’Oréal Paris Nude Magique Eau de Teint is another popular choice for Fall/Winter 13. This foundation is billed as lighter than water and again wins high marks for application. There is no need to mess around with sponges or brushes with this; simply shake the bottle, get some product on your fingers and rub into your face. This is one for women who want a barely there finish as it isn’t heavy and won’t cover large imperfections; rather you’ll look like yourself, but after a solid ten hours sleep. Some bloggers have suggested it is a dupe for the much lauded Giorgio Armani Maestro Foundation, which was praised for making skin look natural yet airbrushed when it hit stores. It’s also pretty much impossible to look streaky or have tide marks with this, as it’s so thin.
Shiseido Sheer and Perfect Foundation is another light product which is best rubbed on. If you have been a devotee of BB and CC creams over the summer, this could be the one for you. It is buildable if required and gives light coverage, which lets your skin’s health shine through, whilst covering blemishes and other problem areas. This is a good option for anyone with discolouration, as it boasts three optical powders to cancel out redness, dark spots or circles and enlarged pores. Also of note are its hydrating properties, which should make it wearable even for those with dry skin.
MAC’s Prep + Prime BB Beauty Balm Compact might sound like a bit of a mouthful but it doesn’t beat around the bush when it comes to evening out skin tone. The solid cream formula helps to illuminate the complexion and contains optical pearl pigments to promote a flawless finish. It also has the added benefit of SPF 30 and comes in a range of shades from beige to golden bronze.
If you’re looking to cover skin issues without looking cakey, try out SUQQU Frame Fix Cream Foundation. The Japanese brand has upgraded this product with technology called “translucent coating”, which means the foundation looks light when on, but has unbeatable coverage. Dullness, big pores and spots are all tackled, while skin will also get a hydration hit.
While having sheer make-up might be all the rage, some women are bound to want fuller coverage. If that’s made your ears prick up, Clarins Extra Comfort Foundation is worth a look. This contains plant extracts with anti-ageing properties and is also super hydrating, so should feel fine on skin for up to 14 hours. Argan oil will nourish the skin, while brown algae extract and acacia gum seal in moisture. The effect if natural coverage which is buildable but doesn’t look cakey, best suited to dry skin types.
Estée Lauder’s Double Wear foundation has become an absolute classic in the world of beauty and is particularly good for all those seeking more coverage this season. The product is hailed for its long-lasting formula, which stays in place all day long. It also covers up any imperfections and redness, giving you that flawless complexion you’ve always craved, without looking cakey or unnatural. The cherry on top is the SPF 10 it boasts, as well as the huge range of colours. SPF is still important in winter, even if you can’t feel the sun. We can definitely see why this has stuck around and is a favourite in so many make-up bags.
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