Christopher Shannon says the British Fashion Awards are not his scene.
The UK designer recently lost out on the award for emerging menswear designer to Agi & Sam, despite the fact he graduated in 2008 and already has two successful menswear lines stocked in more than 50 stores worldwide.
Christopher trained at the prestigious Central Saint Martins in London, which has also produced the likes of Stella McCartney, Sarah Burton and Giles Deacon.
“I made my peace with the British Fashion Awards long ago; it’s so not me as a scene. You should always antagonise the establishment. I haven’t got a problem with Savile Row but I’m not going to be led by it,” Christopher told British newspaper The Independent.
The designer hails from the north of England, growing up in Liverpool before moving to London at the age of 18.
Known for his bright clothes Christopher finds it “lazy” when critics label his designs as sportswear, even though they heavily feature sweaters and shorts.
His new collection was born out of old photos from his home city, and job centres in the ’70s in a set of designs that are quintessentially British.
“I realised so many of the images I had are sort of broken-down. I was thinking about the first tracksuits, which apart from being for sport or school kit would have been homemade from a pattern. I was thinking about that really synthetic quality of fabric and that shape and fit – that sort of seedy connotation that I quite liked about it,” he explained.
“Then I realised that the images were all of the early Thatcher years and people were smoking in all of them and how fabulous all the fag packets were. And everything that I looked at had a fag packet and some wallpaper in, and that really sums up the time. Aspirational but really depressing.”
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