Buttock augmentation surgery has soared in popularity, as women seek to plump up their rumps and prove that bigger is better. Plastic surgeons attribute the trend partly to the popularity of ample-reared, “bootylicious” pop divas such as Jennifer Lopez and Beyonce Knowles.
“It seems to be this year’s ‘it’ surgery and Jennifer Lopez is the poster-girl,” said Dr Leroy Young, director of the American Society for Plastic Surgery’s Emerging Trends Taskforce, which has recorded a five-fold increase in buttock augmentation operations in the past 12 months.
The trend has also reached Britain, with a substantial rise in patients anxious to have the surgery. Adrian Richards, a consultant plastic and cosmetic surgeon practising in Harley Street, said that four or five years ago he was never asked to perform the surgery but now increasing numbers of women sought augmentation.
Is Skinny Not Fashionable?
“The reason for the change is that our perception of the ideal body shape is changing,” he said. “Patients want a rounder and fuller posterior. Ten years ago it was fashionable to look slim, be small busted and have no bottom, the body ideal now is more rounded and voluptuous.”
Buttock Augmentation Statistics
The latest report that ISAPS (International Society of Plastic Surgery) of procedures in 2009 says that in America more than 19,600 women and men (mostly women) went through a Buttock Augmentation Procedure and nearly 4,000 patients went through Buttock Lift Surgery.
“Implants are made of Silicone…”
The implants used are the same as those used for breast implants. State-of-the art buttock implants are made with soft silicone. Recently, there has been an an increase in the use of saline implants, which are made from salt water. These, however, are harder and firmer than natural bodyflesh and can be uncomfortable.
How models reshape their butts?
As published at Vogue Magazine, April 2011 super model Joan Smalls tells her story about her scoliosis (a curvature of the spine that can become painful). The Puerto Rican started working out with a trainer who prescribed an intense course of body-resistance training to strengthen the muscles in her lower back and glutes. Besides alleviating discomfort, the targeted exercises routine has other perks.
The Surgery Methods
The method of inserting and positioning the implant depends on patient preferences, anatomy and the surgeon’s recommendation. The implants are placed into each buttock area through a single incision overlying the tailbone. The buttock muscle (gluteus maximus) is lifted up and a pocket is made just large enough for the implant. Having one’s gluteus maximised does not come cheap. Costs typically range between £3,800 to £5,500, similar to a facelift or breast enlargement.
Nor is it the most comfortable of cosmetic procedures; patients are warned that they probably won’t be able to sit down for around 10 days after surgery.
Suzanna Drake, 34, from Stanmore, London, had the procedure last year after reading about it on a holiday in America. She never felt comfortable with her bottom and was surprised at how many plastic and cosmetic surgeons in Britain performed the surgery.
Ms Drake is delighted with the results. “I never used to walk around the beach, I would dread the summer. I had no bottom and I felt so unfeminine. Now I can wear jeans and my confidence has soared.”
Lynne, a 40-year-old American who had the surgery last year, agreed: “My butt has always just been really flat and oh my goodness, the difference now is unbelievable. It’s the shape, the contouring, the slope. It’s cut years off my age – I look like I have an 18-year-old’s butt. It’s firm, it’s tight, it looks good.”
TV Programs Stimulate Buttock Implants
Surgeons say that the trend for buttock augmentation has been stimulated by television programmes that revolve around cosmetic surgery, such as the drama Nip/Tuck and Fox television’s The Swan, in which 17 “ugly ducklings” are given three months to get themselves to beauty queen level assisted by a small army of plastic surgeons.