Candice Swanepoel wears the $10 million Victoria’s Secret Bra

Candice wears the most expensive Victoria's Secret Bra

Elle Magazine reports that Candice Swaneopel will be wearing th $10 million Victoria’s Secret Bra.

If you have felt guilty for buying expensive clothes the price of this bra will make you feel better.

The $10 million Royal Fantasy Bra and Belt that the South African beauty will be wearing is part of the 2013 Victoria’s Secret Dreams & Fantasies Catalogue (out October 23). I you are curious about the date of the famed fashion show I tell you that it airs on December 10.

The blond super model will be joining a list of rock-star models who have previously worn the prestigious lingerie piece, including Alessandra Ambrosio (last year), our Australian Miranda Kerr, Tyra Banks, Gisele Bündchen, Heidi Klum, Adriana Lima, and Claudia Schiffer.

Australian Miranda Kerr, Candice Swanepoel, & Alessandra Ambrosio

For the Victoria’s Secret angels it is a great honour to be selected to wear the master bra. I follow every year the stories of the models when they are interviewed and they feel they have achieved a great milestone in their modelling careers by being the preferred model of this prestigious brand.

Miranda Kerr

Victoria’s Secret likes attention and they achieved it. All major diaries are covering the news. To give you an example:

Los Angeles Times in their Ministry of Gossip has published:

Candice Swanepoel to model $10-million bra for Victoria’s Secret

I love the approach that VS has to generate the attention in their lingerie brand. This time they are using Instagram to promote their sexy underwear brand.

“4200 gemstones. 1 royal fantasy. Your 1st look at this year’s #VSFantasyBra, worn by @angelcandices. See it on the runway at the #VSFashionShow, Dec. 10 at 10/9c on CBS,” the company posted on Instagram with a picture of Swanepoel modeling the bra.

Why is this bra so expensive?

It is a 18-karat gold that sets features of over 4,200 precious gems (rubies, diamonds, yellow sapphires). A 52-karat, pear-shaped ruby sits in the center. The jeweler in charge of the master piece is Mouawad.

This entry was posted in CLOTHES OF THE STARS by Karina Guerra. Bookmark the permalink.

About Karina Guerra

Self-Confidence & Body Image Master Coach. Author, speaker, blogger and head editor of encourages women to find their real beauty and believe in themselves. Google

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