It looks like getting wet is the trick of marketers to increase impact on sales.
Celebrities are showing wet looks to promote different products.
I just published yesterday an article about Selena Gomez getting wet for her perfume ad. Today I found Shakira and Bar Rafaeli pictures where they also get a splash to promote themselves.
Do you think getting wet is related to feeling or looking sexy?
Does Shakira want to be more popular with her new video?