The CFDA is teaming up with Fashion Calendar to improve New York Fashion Week.
Working with will take an active role in planning the shows.
This new way of working is thought to improve the experience of the catwalks and will start with the fall presentations in February next year.
“Over the past couple of seasons, we have been involved in supporting and helping Fashion Calendar around the schedule,” CFDA chief executive officer Steven Kolb explained to WWD. “Fashion Calendar is legendary, Ruth is iconic. When Diane [von Fürstenberg] and I both started at the CFDA, we just felt that given our role and knowledge of designers, we could just be advisers and it would potentially make for a better schedule. This is an evolution of what we have been doing, but in a more public, formal way.”
Fashion Week can be hard to organise due to the vast array of designers showing and the special guests attending.
Increased technology from CFDA will help by making an accessible calendar available to members of the organisation and the press.
“Fashion week is complex,” Steven admitted. “It’s eight days, maybe nine, if you count the Wednesday before. The more people that can help navigate this, the better the experience, both on the front end in the scheduling so there is some rhyme and reason to the very full calendar, but also, equally as important, for the users of fashion week.”
The CFDA and the Fashion Calendar will also take requests from designers to avoid clashing shows.
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