David Gandy says it’s an “honour” that people think of him as changing the face of men’s modelling.
The muscular fashion star doesn’t have the stereotypical build for the runway, and has helped the industry embrace a more buffed up frame.
David rose to prominence when he became the face of Dolce & Gabbana in 2006. He fronted their Light Blue fragrance campaign in a pair of white swimming trunks, and showed off his honed physique. The advert had a 50ft billboard displayed in New York’s Times Square.
“It’s an honour that people say that [I changed the face of men's modelling], but you can’t really put it down on just me. It was the genius of Dolce & Gabbana and Mario Testino-they came up with that concept of going against form in the modelling industry. Once a trend works, they all follow,” he divulged to style.com.
“[The campaign] worked for Light Blue, so everyone else-from Armani to Calvin Klein-all tried to copy the same thing. So yes, it has changed a lot.”
Since his breakthrough campaign David has become one of the most well-known names in fashion.
He’s posed for labels such as Hugo Boss and Carolina Herrera, and was cast opposite Rosie Huntington-Whiteley and Helena Bonham Carter in a big-budget Christmas advert for British retailer Marks & Spencer.
The 33-year-old has questioned the modelling industry and the role men play in it, and hopes he has helped other males realise their potential.
“I really kind of hope I paved the way for guys, not just as using a more masculine man.but really competing with the female supermodels and not being complacent with or satisfied with what we have. Women are being paid so much more and they have so much more acclaim as female models,” he explained.
“I was like, ‘Why is this?’ The men usually don’t take it as serious as the women and they don’t have a business mind. We can compete with them; we can brand ourselves; we can be the ambassadors for [labels] instead of just modelling for them. In that way I hope I have changed [the industry].”
© Cover Media / sydney4women