Alessandro Dell’Acqua will not be presenting “archive Rochas”.
The designer was confirmed as the new creative director of the fashion house earlier this year, following the departure of Marco Zanini to Schiaparelli.
He has a set idea about what he will and won’t bring to the label, insisting he will offer a fresh design take.
“I don’t want to do archive Rochas,” he told style.com. “Reality is important in this moment of fashion. I don’t like repetition. Something from the fifties or sixties is OK to [incorporate] in the details, but I like the new contemporary. Women don’t want to look like they’re in another time.”
The designer has his own label called No. 21 too, which is soon to launch menswear. He isn’t particularly worried about having so much on his plate though, instead choosing to focus on this new stage of his career.
“I don’t have a life [outside of designing] right now, but I’m very mentally organised,” he laughed. “I’m very excited, but very nervous. Rochas is a big opportunity for me. It’s like I’m starting all over again.”
Now might not be seen as the right time to launch a new section of his line, but Alessandro felt pushed into creating looks for his male clientele. He admits he isn’t that interested in menswear, but still expects the line to do well.
“I didn’t really want to do menswear,” he admitted. “But the customers kept asking me, and men were buying the jumpers, bomber jackets, and knitwear that I was making for the women.”
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