DVF joins egg hunt

Diane von Furstenberg's "Journey Of A Dress" Opening Party - Arrivals.Big Egg Hunt in New York.

 

Designers including Diane Von Furstenberg have teamed up with Fabergé for the Big Egg Hunt in New York.

Some of the biggest names in fashion will be taking part in the fundraising Easter event, including Diane, Carolina Herrera, Cynthia Rowley, DKNY, Marchesa, Ralph Lauren and Tommy Hilfiger.

The fashion stars will all be teaming up to design the eggs.

Fabergé eggs were originally created by Russian designer Peter Carl Fabergé and his company, who produced a limited number of jewelled eggs from 1885-1917.

“It’s a great mix and a fun project,” said Katharina Flohr, creative director of Fabergé, to WWD.

“The Big Egg Hunt is so creatively inspiring and brings together artists in the art world and fashion world; it’s a wonderful way to illustrate what can be done on a street level, as well.”

Mark Shand came up with the egg hunt in 2012 as a way to raise funds for his charity Elephant Family.

The money raised helps with the conservation of Asian elephants’ environment. Funds also go to Action for Children, a charity that supports neglected children.

“[The hunt] is a perfect medium to celebrate this sort of creativity and artistry while also supporting two wonderful charities,” Katharina added.

The first egg hunt took place in London in 2012 and quickly became the largest ever Easter egg hunt, with more than 200 eggs distributed across the city.

Each egg displayed a code for hunters to record for a chance to win an original Fabergé egg.

This year a smartphone app is currently in development, and eggs will be displayed in areas such as the Rockefeller Center and Times Square.

“It’s a fun, vibrant and fabulous project. When we finished in London, we were all very sad because so much effort and humour and heart went into it. Who knows? Maybe we’ll break another record… Let’s see if New Yorkers are up to the challenge,” Katharina enthused.

© Cover Media /sydney4women

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