Elie Saab’s new women’s fragrance reflects “spring in the city”.
The Lebanese designer’s eponymous fashion house is set to launch its perfume L’Eau Couture later this year.
With inspiration from the brand’s Spring/Summer 14 ready-to-wear line, as seen by the pale green packaging, the fragrance aims to capture aspects of the season through the smell.
Nathalie Helloin Kamel – vice president of Parfums Issey Miyake and Elie Saab at Beauté Prestige International – talked through the creative process.
“So we started thinking about how we can say spring in the city,” she told WWD. “We wanted to have a l’eau, but a l’eau that is balanced with something that is really linked to a fashion DNA, which is the reason why we created L’Eau Couture. It is really the encounter between the l’eau [fragrance] segment and the couture universe.”
Francis Kurkdjian is the man behind the fragrance, which is said to be a “soft almondy floral”. It also includes Calabrian bergamot essence and notes of magnolia, rose and lemon.
This will be Elie Saab’s fourth scent since its signature perfume debuted in 2011.
Francis recently spoke about how he picks the notes included in fragrances.
“The idea to create a Couture Eau is quite uncommon in this register. It’s a sophisticated, sensual freshness, far removed from the conventions found in fragrances usually created in this repertoire,” he explained.
L’Eau Couture will be available in France and the United Arab Emirates from late January before being released in most of the rest of the world from April.
© Cover Media / Sydney4Women