Simone Rocha wants to explore where “femininity started”.
The designer showed her Fall/Winter 14 collection at London Fashion Week on Tuesday and her line included plaid, gold and animal-print material with decadent ruffles.
An Elizabethan inspiration was evident and the fashion star revealed why she felt compelled to create her latest pieces.
“I actually went to see a show in the National Portrait Gallery of 16th Century Oil paintings and that was where I originally started thinking about it. I always look at femininity and I really wanted to look back and see where it started,” she explained to harpersbazaar.com.
Key looks included a bright red dress with mesh panels and a structured skirt.
There were also shimmering shorter frocks with extravagant detailing on the luxe fabric.
“It was really pulling highlights from references of the paintings, something monochrome would have a pink or red highlight coming through and I wanted to take that angle and really flesh it out in the collection,” she revealed.
Simon thinks the girls who wear her designs are “young, strong, modern and feminine”.
She loves to add special touches to her pieces, something she believes strongly in.
“Yes it’s super important. For me I really want every piece to be really special and to have so much more than you might expect,” she said.
Simone, 27, is one of the most sought-after designers right now and recently it was revealed she is collaborating with J Brand on a collection.
J Brand’s CEO Jeff Rudes explained why he picked the talented star.
“Simone has developed such a strong aesthetic in a very short space of time” he previously said. “Her maturity and sense of direction as a designer is unparalleled for her generation; we are thrilled to have Simone creating a capsule collection with us.”
The collection will be available at the end of this year.
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