Great to Go Bold for Moschino

Jeremy Scott - Front Row - MADE Fashion Week Fall 2014. Jeremy Scott going bold for Moschino.

Jeremy Scott’s Moschino collection turns the “volume” up.

The designer is set to unveil his first offering with the luxury Italian brand tomorrow as part of Milan Fashion Week.

Speaking about what can be expected from the range, Jeremy described the feel of his pieces.

“[My range will encompass looks] from eveningwear to suits, in crepes, bouclés, leathers, knits, silks, touching upon all of them. Imagine our pre-fall collection with a volume turned way up, radio-station up,” he told WWD.

The label was set up in 1983 by Franco Moschino. Jeremy shared his respect for the late fashion star and aims to capture Franco’s essence with his pieces.

He describes the female wearer of his latest designs as “elegant, glamorous” and “over the top”.

“Bags capture the essence and passion, and Franco was the first to ever do this, create objects with bags. He is a wonderful inspiration, with his uniquely Franco items,” Jeremy added.

Items include gold embellished dresses and the handbags are reminiscent of Moschino’s iconic jackets.

News Jeremy had become creative director of the label came about last October and he took over from Rossella Jardini. Now his role is in full swing, Jeremy feels extremely comfortable in his new environment.

“[I feel] a natural, instinctual connection with the vocabulary of the brand. I had it without even knowing it, and I discovered more of it here. This is an effortless fit, it’s me speaking my language,” Jeremy smiled.

Massimo Ferretti, chairman of Moschino’s parent company Aeffe SpA, is happy with the work of Jeremy and explained why he got the job.

“[Hiring Jeremy] was a necessary change. Every now and again, fashion needs to be renovated and shaken, just as Franco did in the ’80s,” Massimo added.

© Cover Media / sydney4women

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