Hermann leaving Reed Krakoff

ASSOULINE, Martine and Prosper Assouline Host A Book Signing For Ketty Pucci-Sisti Maisonrouge's "The Luxury Alchemist". Valerie gets out fromReed Krakoff Co.

 

Valerie Hermann is leaving Reed Krakoff Co.

The star has been chief executive officer and president of the fashion company since 2011. It’s been confirmed that designer Reed will take over her roles, as well as keeping his original position as creative designer.

“I am extremely grateful to Reed Krakoff for giving me the opportunity to come to the US and develop, together with him and a wonderful team, what is certainly going to be one of the most exciting American luxury brands,” she said in a statement to WWD.

Valerie added she is in no doubt that her strong friendship with Reed will continue although they will no longer be working together. It’s a sentiment which was echoed by Reed, who called her a “trusted friend” and appeared philosophical about the shake-up at his company.

“Her knowledge of what makes a true luxury brand, her insight on all aspects of the business, have been invaluable. I look forward to our continued partnership and friendship,” he said.

At the moment it’s unknown what Valerie’s next career move will be. She has previously worked for big names such as Yves Saint Laurent and Louis Vuitton.

The change-up comes after Reed left Coach, where he had been creative director and president for 16 years, to focus on his namesake brand. His exit was confirmed over a year in advance, with Stuart Vevers taking over at the helm.

At the time, Reed explained he had been focusing on Coach so much it left little time for his own fashion house. He called the decision the start of the “next phase” of his career and explained plans to try and grow its presence around the world.

The designer has previously admitted his career hasn’t been entirely smooth sailing. It took a while for his family to get on board with his job as they worried it wouldn’t provide him financial stability. His father would only agree to him studying at Parsons The New School for Design in New York once he’d completed an economics degree, which was a struggle for the star.

“When I told my mom about my plan to become a fashion designer, she just looked me in the eye and said, ‘What if you’re no good?’ And then she said, ‘Nobody makes any money doing that,’” he previously recalled.

“[Later on] I was so proud when I got a job at Narciso Rodriguez and I came home and called my dad and said I got this job, and he said, ‘Wow that’s great, how much are they paying you?’ I said, ‘Nothing!’ And he said, ‘That must have been hard to get.’”

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