H&M Design Winner Crowned

H&M and Vogue Studios celebrate 'Between the Shows', New York, America - 06 Sep 2013. H&M's Design Award.


Eddy Anemian has won H&M’s Design Award.

The French designer took home the top award after unveiling his collection at Stockholm’s Mercedes-Benz Fashion Week.

The prize will see the 24-year-old designer receive a cash injection of 50,000 Euros [$68,375] and select pieces from his line will be developed by H&M to be sold at certain stores in the fall.

“All of the judges fell in love with Eddy’s collection, both the romance of how it looks when it is worn, and the extraordinary skill of his work seen up close. He is a worthy winner, and a bright new star for fashion’s future,” said Ann-Sofie Johansson, H&M’s creative head of design, to WWD.

The designer, who is in his final year of fashion studies at La Cambre in Brussels, took inspiration from British actress Tilda Swinton in the movie I Am Love.

He also looked to French painter Ingres for further inspiration.

“In the film, [Tilda] is Russian, she lives in Italy and she wears Jil Sander outfits. It’s that idea of European exoticism that interested me and that I tried to transpose in my collection,” Eddy explained.

Eddy used floral furnishing fabrics for many of the pieces in his collection, cutting them up or tearing into long strips.

“I like the idea of sensuality, and perhaps even glamour. I wouldn’t object to that description. But I don’t want any nudity. Rather, I tend to cover the body and I just wanted to play with proportion – the idea of lots of patterns or cutting jackets with really high collars that make you carry your head in an aristocratic way,” he added.

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