Alasdhair Willis wanted his Hunter Original show to feel “authentic”.
The husband of designer Stella McCartney signed up as creative director of the brand last year and unveiled his first collection during London Fashion Week. His runway production pulled in big names on the front row, such as Anna Wintour, Mark Ronson and Jessie J.
For this line Alasdhair adapted a whole range of menswear from Hunter’s iconic boots. Speaking to gq-magazine.co.uk he revealed his inspiration behind the innovative pieces.
“Well the great thing about Hunter boots is that they’ve been worn by so many different people in so many different ways, so I already had a whole host of references for how people wear our most iconic product. That was my starting point for deciding what was right for the brand,” he explained.
“Hunter Originals is the younger personality to Hunter and every design cue comes from the original boot, whether that’s a piece of outerwear or a bag. Then you have the idea of waterproofing and rubber, which are great design concepts to work with.
“But there are also elements of the brand’s history that you might not know about that have provided inspiration for this collection, for example scuba and deep sea diving. Did you know Hunter were one of the first companies to make wetsuits?”
Alasdhair feels lucky that Stella is by his side to help guide him into the world of fashion. She launched her own fashion house in 2001 and has also acted as creative director for labels such as Chloé throughout her career.
“My wife has supported me throughout my career and always tells me to trust my instincts. Thankfully they’ve been pretty good so far!” Alasdhair smiled.
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