Yahoo reports that washi paper was paired with silk and fabrics layered in an echo of traditional kimonos at Japan Fashion Week, the twice-yearly celebration of an industry that plays a key role in the nation’s “Cool Japan” campaign.
‘Cool Japan’ struts the runways at Fashion Week in Tokyo
is the article of Reuters
Tokyo’s week-long fashion extravaganza, showcasing the Spring/Summer 2014 collections, kicked off on Monday with the number of foreign buyers nearly doubled from last year, according to Fashion Week observers.
Among the attractions of Japanese fashion are its materials, ranging from buttons and ribbons to the fabrics and styling of the traditional kimono, the hallmark of designs by Tamae Hirokawa of “Somarta”, whose Monday show launched the week.
Japan’s fashion has received a lot of attention in the last few years. More growing brands are emerging. Of the 37 brands showing in Tokyo, five were making their Fashion Week debut.
The live Internet streaming of many Fashion Week events has helped to increase the attention paid to Japanese fashion overseas.
“There are really good materials in Japan, really skilled people … If you make something stylish, it can appeal to the world,” Ohta said. “How to provide them with a platform, how to thrust them forward – this is the job of Cool Japan.”
Mercedes Benz is a great sponsor