Jason Wu says it’s “challenging” to have two jobs.
The celebrated fashion designer became Hugo Boss’ artistic director of women’s design last June, and also has his own eponymous line.
Taking the role at Hugo Boss was a natural progression in Jason’s career, but it leaves him with little time to do anything else.
“It’s challenging to have two jobs – a 24-hour day job and night job,” Jason told WWD. “It felt like it was the right time to take that next step and do something really different from my brand. It has a different look and shows my range as a designer.
“The first order of business was to really dig into the DNA of the company. To go visit, to learn about the history of the company, to know where it came from, where it was yesterday, what it is today and what it can be tomorrow. It’s been a really educational experience. Within the last six months I’ve gotten to work on a lot of bigger-scale things that I’m not used to with my own brand.”
Jason’s own collection launched seven years ago, and his fans include America’s First Lady. Michelle Obama even chose his designs for the Presidential Inaugural Ball in 2009 and 2013.
Taking on the role at Hugo Boss has had its own challenges, and the German brand is not known for its womenswear, despite having a strong presence in men’s fashion.
A short film titled This Is Boss will be released on February 7 which will act as a teaser for Jason’s new collection.
“It’s a fashion-image piece that gives you a visual representation about the Hugo Boss woman I had in mind, and who she should be,” he explained.
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