J.W. Anderson’s body inspiration

British Fashion Awards 2013 - Red Carpet Arrivals. Cut up and Rehash.


J.W. Anderson likes to “cut up and rehash” when designing.

The star is on the up at the moment, having accepted investment from fashion conglomerate LVMH for his eponymous company. He has also been made the creative director of Loewe following the departure of Stuart Vevers, who is now working for Coach.

He has discussed what inspires him when working on his own line.

“It’s usually about building up an archetype of the woman or man. The inspiration comes from experimenting on the body and cutting up and rehashing previous shapes,” he told British magazine Elle.

J.W. has created his final offering for Sunspel, where he has been creative director since 2010. The British company offers simple separates made from cotton and wool and his last five-piece collection is inspired by exercise.

He has learnt a lot from working with the brand, an explained: “Yes, in how to find and create something modern of the highest quality from basics.”

While each place he works has its own aesthetic, there are no major differences about how he works for each brand.

“I approach them in the same way, other than in how Sunspel reflects its heritage – it’s more stripped back and is about the foundations of clothing,” he explained.

Moët Hennessy Louis Vuitton S.A., also known as LVMH, confirmed it had taken a minority stake in J.W. Anderson in September. The deal saw the designer appointed at Loewe too, which is also under the conglomerate’s umbrella.

“He’s part of this emerging generation of talented new designers,” Pierre-Yves Roussel, chief executive officer of LVMH’s fashion division, revealed. “We believe in the potential of his brand.”

© Cover Media / sydney4women


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