Mary Katrantzou and Peter Pilotto lead the way in the BFC/Vogue Designer Fashion Fund shortlist.
Emilia Wickstead, House of Holland, Osman and Zoe Jordan also made the cut, and the six designers will now compete for the prize.
The eventual winner of the prestigious accolade will receive a £200,000 grant to develop the infrastructure of their business as well as year-long mentoring programme to support them as they grow.
“I am very pleased with the names on this year’s shortlist. They are a group of considerable talent, demonstrating the wealth of ideas and creativity to be found in the fashion industry here,” explained Alexandra Shulman, chair of the fund committee and editor of British Vogue.
The fund is now in its fifth year and has previously crowned Erdem, Christopher Kane, Jonathan Saunders and Nicholas Kirkwood as its winners, helping them to develop their companies.
It is supported by Burberry, Clothing at Tesco, Debenhams, Harrods, Paul Smith, Topshop and Vogue.
“The BFC/Vogue Designer Fashion Fund has a proven track record of enabling British designers to make the transition from rising stars to incredible international businesses,” Caroline Rush, chief executive of the British Fashion Council, said.
“The strength of this year’s shortlist represents a generation of talent who are ready for the financial and mentoring support that the Fund offers.”
The first photos of Peter Pilotto’s collection for Target were leaked online yesterday.
The new designs feature the brand’s signature style of brightly coloured dresses and digital prints. The line drops in stores from February 9, with prices ranging between $16.99 and $79.99.
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