Kenneth Cole: I Work for Peanuts

2013 amfAR Inspiration Gala Los Angeles - Red Carpet.Kenneth sold peanuts at the Shea Stadium at the age of 16.

Kenneth Cole has joked he “works for peanuts”.

The clothing and shoe designer has set up a successful fashion empire over the years and his creations have been worn by celebrities such as Jennifer Lopez.

He might be a big name in the industry now, but his first gig was selling peanuts at the Shea Stadium at the age of 16.

“I learned that there is a direct correlation between how hard you work and how much you make,” the 59-year-old explained to Fern Mallis at 92Y.

“I was incessantly distracted, because I had two objectives [watching baseball and making money]. But I sold a lot of peanuts and today I work for peanuts.”

Kenneth doesn’t hold back when it comes to his political views and has addressed issues such as the 2011 Egyptian protests and a debate over education in his campaigns and on via social networking.

He’s not too worried about the way it may affect his sales.

“I know I’ve gone places, and done things and said things that most wise people wouldn’t. And most of it is almost counter intuitive. But I’ve always felt a need to speak to what’s on people’s minds and connect with them in as relevant a way as I know how,” he shrugged.

“Today ADD is something we all live with and it’s not a medical condition. It’s socially imposed. It starts with social media and all this innovation we have in our lives. If you look at these kids, if they’re not speaking with five people at the same time online, they’re bored.

“The goal is how can you say something with the least amount of words.”

© Cover Media / sydney4women


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