Kit Willow’s Career ‘Devastation’

David Jones S/S 2013 Collection Launch - Arrivals. Kit Willow Is Sad.


Kit Willow feels “devastated” after leaving her brand.

In November it was reported the Australian designer had been “dismissed” from her own label.

Now Kit has opened up about her departure from Willow, which she set up herself.

“I could never have imagined that what has happened would happen,” she told “It’s devastating not to be involved in something that I started a decade ago, and something that I have nurtured and grown over the past ten years. My family and beautiful friends have been incredible, but of course it’s been very difficult.”

Kit is a big name in the fashion industry and has hung out with top models such as Cara Delevingne and her older sister Poppy.

Designing is very personal to Kit but despite the disappointment, she has her eye on the future.

“A design-led fashion business is a very different entity to other companies,” she explained. “It has a heart and soul, and has a very personal relationship with the customer. For me, designing is almost like being a mother; so I always have the urge to do it, to create something. I’ve taken a lot of comfort from the fact that the brand lies inside my heart, and wherever I plant it next is where it will grow.”

While it was originally reported that Kit had decided to leave, it emerged earlier this year that she was apparently “ousted” by The Apparel Group, which took out a stake in Willow in 2011.

It’s thought the designer is taking legal action against the group.

© Cover Media / sydney4women

This entry was posted in CLOTHES OF THE STARS, RELATIONSHIPS by gloria ornelas. Bookmark the permalink.

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