Karlie Kloss is her true self in the new Coach campaign.
The supermodel has been announced as the new face of the American label. While Karlie is no stranger to booking big campaigns, she is thrilled to have landed this one as it seems a natural fit.
“As a model, I don’t get to be me, and in this campaign, I am. I think that was one of the reasons Coach actually wanted to work together,” she said during a Q&A session with Lucky magazine’s Eva Chen. “For me to be a part of the advertising not just as a model, but as me – my name is in the campaign, my name is in the video, it’s me talking about me, which is never the case, it’s always this anonymous face in a picture – it was a huge accomplishment for me, and a huge honour, because Coach really embraced me and appreciated me for me.”
Karlie showed why she is the perfect Coach ambassador on Wednesday. She attended the re-opening of the company’s Fifth Avenue flagship store in New York City wearing a long-sleeved grey shirt and slimming pair of shiny black leather trousers.
Karlie has been enjoying success in the fashion industry for some years now and says things have changed a lot since she first started out.
“It’s interesting, I started in this industry six, seven years ago and the fashion industry has had to change and adapt,” she explained. “You can really use it to your advantage and you can use it as a way to have a voice, which is not something that has always been a case as a model.”
Meanwhile, Karlie has appeared in a short film for Tamara Mellon.
Tamara produced the piece with model and filmmaker Rie Rasmussen to introduce her idea of producing buy-now, wear-now clothes via her own boutiques and e-commerce platform.
“We had so much fun shooting High Heels & Sharp Knives with Rie and Karlie,” Mellon told Style.com. “Both are incredibly talented and completely capture the spirit of my woman. I cannot wait to see the reaction from the twist at the end.”
The video is available to watch on Tamera’s website.
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