Karl Lagerfeld’s new London store is part of the company’s global expansion plan.
The designer has confirmed he will be opening a major new shop on Regent Street in the UK capital, taking over 2,700 square feet.
Doors will open in March, when shoppers will be able to get their hands on men’s and women’s lines, accessories, leather goods, handbags and shoes.
“Opening on Regent Street provides us with an exceptional opportunity to position our brand in this important market,” Pier Paolo Righi, chief executive officer of Karl Lagerfeld, told WWD.
“London is one of the world’s leading cities when it comes to retail and this location offers a unique brand mix. Our London presence will be a fantastic representation of our brand’s aesthetic, and it showcases our cool, accessible-luxe collections in a cutting-edge environment.”
The brand will be in good company when the space opens, with Burberry, Jaeger and J. Crew all nearby.
The new space will come hot on the heels of shops in Berlin, Munich, Paris and Beijing. There are over 12 more new stores planning over the next five years
According to WWD, the colour scheme in London will be monochrome with additional “shiny elements”. Shoppers will also be able to use mini iPads to check out collections online, have a look at videos and take photos of items they like. A digital guestbook will give customers the opportunity to tell Karl exactly what they think of the shop and merchandise.
The fitting rooms will feature photobooths so once they have tried their outfits on, fans can take pictures of themselves to share on social networking websites.