The Pirelli Calendar is releasing a previously unpublished version for its 50th anniversary.
The tire company has decided to celebrate its half century achievement by making a calendar shot by the late photographer Helmut Newton for 2014.
Set in Tuscany and Monte Carlo, the black and white photographs pay homage to the late camera expert and feature models Susie Bick, Betty Prado and former Armani muse Antonia Dell’Atte. All 12 shots were restored by the Pirelli Foundation and capture scenes from the 1985 Monaco Grand Prix and wine estate Podere Terreno in Tuscany’s Chiatni.
The girls can be seen in various scenarios, such as walking through the Italian countryside and posing with tires on the racetrack as drivers watch on
Pirelli’s calendar has become a mainstream marketing tool for the Italian company since it began in 1964.
Helmut passed away in 2004 after a tragic car accident and was known for capturing natural sex appeal in his photographs.
The calendar launched yesterday and has been made available to a group of elite on a complimentary basis before being unveiled to the public at Milan’s Hangar Bicocca cultural centre tomorrow. Some of those receiving the calendar in advance are members of the British royal family and the British Prime Minister David Cameron.
There are also 29 backstage images included in the calendar, which give a glimpse at behind-the-scenes of the shoot.
A press release says the pictures reflect Helmut’s “love of vitality and vibrant eroticism”.
This year’s edition was shot by award-winning photojournalist Steve McCurry and featured models including Karlie Kloss and Adriana Lima.
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