Rachel Roy’s Fashion Mission

The Museum Of Modern Art 2013 Film Benefit: A Tribute To Tilda Swinton - Arrivals. Amazing Mission

Rachel Roy’s mission is to make women feel “amazing”.

The fashion designer has an eponymous label and is also a philanthropist, having worked with OrphanAid Africa and created the Kindness Is Always Fashionable programme.

Her aim is to help girls across the globe feel happy and proud of themselves.

“As a fashion designer my goal is to make women feel amazing about themselves. When they put a certain dress on, I want them to feel smart, confident and individual,” she explained to huffingtonpost.com.

“It starts at a very young age and we have to nurture that. OrphanAid Africa is very close to my heart and I travelled to Ghana last year with my daughter Ava to work with children that are abandoned through war, poverty and abuse.

“I had a transformative experience when we visited an orphanage. My daughter, Ava and I were playing with the little girls and as they were looking through my make-up bag they found a mirror. Little did I know that we were about to become witnesses to these young girls looking at themselves in a mirror for the first time. Experiencing this moment and sharing their happiness made me realise how incredibly proud we can be of our reflection.”

The 39-year-old is all about empowering women and likes to help girls achieve their full potential via her charity work.

She shared the best advice she’s ever been given in the industry.

“I have been fortunate enough to surround myself with phenomenal women – women who inspire me, challenge me and are always there to support me – and I foster that attitude throughout my whole company,” she said.

“Some of the best advice I’ve received from a business point of view though came from André Leon Talley, a former Editor-at-Large at Vogue, who once said to me, ‘Rachel I am helping you because I feel you have a point of view and you are willing to stick to it.’ That was a defining moment in my life and I always pay that advice forward.”

WWD is currently reporting that Rachel’s label is being eyed by brand management firm Bluestar Alliance.

It’s also rumoured they have Brian Atwood’s brand in their sights.

© Cover Media / sydney4women

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