Max Mara Fashion Group has teamed up with Saluzzo Yarns for a special collection.
The Italian fashion company are to release pieces under its Weekend Max Mara label with the international leader in production of polyester filament.
The Weekend range is made up of practical and stylish outfits and WWD reports Saluzzo Yarns collaboration will feature in its Spring 14 collection. Each piece will be made up of the Saluzzo’s Newlife material, which is a technology advanced selection of recycled polyester yarns made from plastic bottles.
The items in the range are made up of a flared trench coat, a boxy collarless jacket, a T-shirt and a pencil skirt, all of which will feature a micro or jacquard houndstooth pattern.
Max Mara Group’s fashion director Laura Lusuardi is happy to create a range with a brand which has a unique outlook on fashion.
“We are very satisfied with this project, which is innovative, responsible, fashionable and proudly Italian. [The clothes will feature a customised tag] to make customers completely aware of this project,” she explained.
Saluzzo Yarns chief executive officer Stefano Cochis is also thrilled to be offering their materials to the fashion giant.
“This collaboration grew out of Max Mara’s decision to recognise the high quality of the fabrics produced with Newlife,” he added.
“Max Mara confirms that with Newlife it’s possible to develop fabrics that are not just sustainable but also extremely beautiful, marking a huge revolution for the eco-friendly industry.”
Retail prices for the pieces will range from $220 to $700 and they will be available from January 2014.
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