Solange Knowles has been named the new Art Director and Creative Consultant of Puma.
The 27-year-old singer has joined the high-performance athletic wear brand and is set to have power over many areas in the company.
She announced the news via her Instagram account, posting a photo showing her legs sticking out of a pool in a pair of multi-coloured Disc sneakers from the label. Her first job in the new position was creating a collection called Girls of Blaze, which is set to launch in February 2014.
Sharing her excitement at the venture on Facebook, Solange revealed what fans can expect.
“After years of art directing my own projects and visuals, including music videos, photo shoots, album artwork and web content among many others, I am extremely excited to announce that I am now able to apply my passion for all things design into my new roll as an Art Director for the iconic PUMA!!!” she gushed.
“It is in my new role that I am able to express my love for not only design but the conception of creative ideas, and the execution of them by curating amazingly talented teams. I’ve had so much fun producing special content, ad campaigns, events, and working alongside the awesome Puma team with some of my favorite emerging artists, photographers, graphic designers to create activations that really celebrates both mine and PUMA’s approach and philosophies.(sic)”
She also gave a glimpse at what her new collection will be like. “Over the summer, I paired four incredible designers (GERLAN, WILLIAM OKPO, HISHAM BAROOCHA) to interpret a personal favorite of mine, the classic Puma Disc. Each designer incorporated and infused it with their own distinctive aesthetic to present our collection, “GIRLS OF BLAZE”, inspired by the sights and sounds of Brazil. I couldn’t be more excited about the results. The sh*t is wild, and come February I hope you will be just as in love as I am. This has been a dream job, and the ride has just begun! (sic)” she added.
Solange adds this position to an already impressive fashion résumé, including a handpicked designer collection available on online retailer eBay.
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