Topshop is planning to open “60 or 70″ pop-up stores in US just for Kate Moss’ new line.
The British supermodel confirmed she is reprising her collaboration with the UK fashion giant this year, with her first new line hitting stores in Spring 14.
Topshop owner Sir Philip Green has now opened up about his plans for the range. The store is in the process of expanding in America and once that is done there will be 48 Topshop pop-ups with Nordstrom shops.
“I’d like to open another 60 or 70 pop-ups in Nordstrom, just for Kate,” Philip told WWD.
There has been talk of further expansion plans for Topshop, with the model at the helm. Philip has admitted considering how best to boost his brand in China.
“The plan is obviously to distribute Kate’s new line through our existing franchisees,” he said.
“My thinking is that I want to have some additional pop-ups, and therefore it may be an opportunity which I’m looking at maybe trialling – a pop-up in China. I just need to figure out, does it work?”
The fashion mogul also hopes to discuss ways to open more pop-ups in France. Topshop will launch in department store Galeries Lafayette’s flagship in Paris later this month and Philip is keen to push the brand at other branches of the shop.
Although the specifics of Kate’s designs aren’t known at the moment, the 40 pieces will apparently be settled on over the next four to six weeks. The model is known to have already started work on the line, which is expected to be reflective of her individual style.
© Cover Media
Kate Moss loves Top Shop
In 2007, Kate Moss and Topshop began an exciting and exclusive new collaboration. Inspired by Kate’s wardrobe and designed to capture the models’ unique sense of style, Kate Moss for Topshop was one of the most hotly anticipated high street collaborations. When Kate’s first collection launched, she appeared among her designs, stopping traffic as she was revealed in the window of our Oxford Circus flagship to a baying crowd of 1000s. Right up until her fourteenth and final collection, Kate continued to design pieces that fast became future collectables. Alongside her final collection, Kate Iconic was launched. Featuring ten of the most popular sell-out pieces since her debut in 2007, the stand-out pansy print and leopard dresses created a fury amongst Kate Moss for Topshop fans once again.