Alice Temperley now “celebrates” being “bohemian”.
The blonde fashionista has her own label Temperley London, which has gained fans in the form of Keira Knightley and Britain’s Duchess of Cambridge.
Her designs are made up of embellished, feminine dresses and she has stores selling them in 37 countries.
Although she previously questioned her ideas, Alice now embraces her style and doesn’t take comments negatively.
“I used to be frustrated about being called bohemian, but I don’t really care now,” she told theguardian.com. “If that’s what you are, you should celebrate it. You have to stay true to your heritage, that’s what your brand is about.”
Alice remembers exactly when her love for beautiful gowns began. The 38-year-old designer grew up in Somerset on her parents’ cider farm and became engrossed with their first TV when she was 11.
“I became obsessed with black-and-white movies; I wanted to wear those incredible dresses,” she smiled. “The closest I got was cutting up my mum’s scarves and fabrics and breaking her sewing machine trying to make them for myself. I loved the escapism of it.”
For this season Alice has planned something different and has focused on daywear a lot more. She is currently preparing to put on a show at London Fashion Week along with working on her fall line.
“I’ve spent ten years building the brand and now it’s about saying exactly who I am. The collection is very graphic, a bit more sexy, more voyeuristic,” she explained. “It’s feminine but darker and still very luxurious. It’s going to be a bit Guy Bourdin.”
Alice previously admitted she was a self-confessed ‘wild child’ when younger. She also humorously dismissed any notion of being sensible now.
“Sensible! Don’t you mean mad? Or focused, maybe. You’ve got to be – this business can be tough,” she laughed to British newspaper The Telegraph.
“[My father] wishes I’d become a scientist or a lawyer – I think he’s horrified.”
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